Analysis of consumer behaviour in the European poultry meat market

This research has also confirmed that poultry meat is currently in its golden age, not only our country but globally. The beneficial physiological effects of meat, nutritional value (high protein content), and role modern nutrition diets have made it the most popular 'fashionable' product time. Healthiness as a megatrend favoured consumption which been consumed for decades, reflected growth production, trade consumption. trend environmental awareness pushed market towards one least environmentally intensive compared to other types. Poultry second commonly EU, some European countries, taken over overall lead (e.g. Hungary, Cyprus, UK). preferred healthiness low impact, an easy, versatile, quick-to-prepare, cheap source protein. These advantages are expected further future terms consumption, China, US, EU Brazil dominate sector.